Does your business have a window? That’s prime real estate just waiting to be utilized with window signage!

Just as its name suggests, window signs are placed in your windows or glass doors with the objective of highlighting your brand and allowing it to stand out from surrounding businesses. The right signage can attract potential and recurring clients by showcasing your products, services, menu, and promotions.

Here are five reasons why you should install window signage for your business:

1. It’s large and attractive. When potential customers walk or drive by your storefront, they will be drawn to your door with eye-catching graphics placed at eye level.
2. It’s economical. Window and door signage is relatively inexpensive compared to other forms of advertising, and will pay for itself over time. Additionally, vinyl window perforations help retain heat in the winter and block the sun’s rays in the summer.
3. It reinforces your brand. A cohesive marketing campaign involves varied collateral with the same message: business cards, brochures, posters, promotional materials and signage. Make your brand stand out from the rest with window signage!
4. It’s secure. You can see outside, but others can’t see inside. The vinyl adds an additional layer of protection against small rocks and environmental debris, and it’s weather and fade resistant. The adhesive is extremely strong but it can be removed without damaging the glass.
5. It works! Research has shown that 50 percent of your customers learn about your store through on-premise signage. Additionally, 85 percent of your customers reside or work within a five-mile radius of your business.

Follow these three tips to ensure you are using this marketing tactic wisely while elevating the look of your window signage:

1. Periodically change your window display. Instead of only using a single decal to decorate the window, you can replace your signs by putting up decals that are relevant to the season. Holidays like Christmas and Valentine’s Day are perfect opportunities to put up festive window displays. Switching the decals will help you maintain interest and prevent the display from feeling stale. Decals that are static clings can be placed onto glass surfaces without the need of any adhesive, allowing companies to easily attach and remove the sign when seasons change or promotions end.
2. Avoid overuse of the space. Maintaining visibility through window signage is crucial. It is important to consider the needs of your indoor customers. Too much coverage will block natural light from entering the building and possibly prevent your customers from seeing outside. A perforated decal has specially designed punctures that allow for one-way visibility, displaying an image to those passing the ad outside without completely blocking the view of patrons sitting inside.
3. Utilize two-sided decals. You can also work with us to design two-sided decals. Two-sided informational signs can be stuck onto doors with glass panes to ensure the content is legible from either side. This is often used to communicate your business hours.

Post-Press

When you’re ready to boost your brand and your sales, contact our signage experts for a consultation and see what you can gain with window and door vinyl. Minuteman Press Calgary Shepard can help you design and create window signage that will strengthen your passerby awareness. Contact us today to discuss the best print options for you!