As a small business ourselves, we inherently understand how your bottom line can often be very tight and how important it is to make sure that every dollar spent in your marketing budget needs to create maximum impact. Indoor and outdoor corporate signage is one way to make this happen. Signs can be a very effective and profitable marketing investment for your business.

You want to stretch your marketing budget as far as it can go. With the advances in digital printing technology, signs – which could include large posters, banners, window signage, displays and more – are now more affordable than ever. Enhance the curb appeal of your storefront with signs that grow your business (also sandwich boards). Show who you are and what you do for all that walk or drive by your location.

What Makes Corporate Signage Effective?

• Brand Identity: One of your first considerations in any design will be color. Many people identify certain hues with particular brands, and a printer can even custom create a new color for its customers – to match your logo for example.
• Contrast: Since there is a good chance your sign will be read from a street level or drive-by traffic, it is good to use a font size that will be easy to read, even from a distance. To make sure your text or graphics are clear and really stand out, you can use contrasting colours can be a great design idea. Adding borders or drop shadows around the lettering can also be helpful.
• KISS: Use this principle that is easy to remember: Keep It Simple, Stupid. What was originally a design principle noted by the U.S. Navy 70 years ago to remind designers that the key goal in design is to avoid any unnecessary complexity, marketers now use it in designs to remind themselves that they only have 5 minutes to grab the viewer’s attention.

Three Ways to Use Outdoor Corporate Signage

Below are three ways you can use signage as an effective outdoor advertising strategy to raise brand awareness and make people interested in your business and to help you profit through your print: 

1. Poster Printing is a very affordable method of marketing your brand. You can create large numbers of ads to distribute across several venues. Your business can place your posters in high-traffic locations to raise ad visibility, such as public transportation areas like grocery stores, malls, bus stops and train stations.
2. Roadside advertisements like stake signs and sandwich boards can help you grab the attention of passing motorists and pedestrians. Your business can use sidewalk displays to inform your customers and prospects about important events and new changes to available products or services. Roadside ads provide you with the added benefit of 24-hour marketing, since potential clientele may pass the business at night.
3. Banners are excellent outdoor advertisements that you can use to promote your brand. Your business can use the larger space to share your high-quality images of products to impress your customers and potential customers.

Post-Press

Corporate signage produced by a print company like Minuteman Press Calgary Shepard can prove to be a powerful marketing tool. No matter what your budget and production challenge, Minuteman Press Calgary Shepard has the imaginative creative team and the depth of resources to deliver a solution that fits your needs and budget. We can design and produce your corporate signage in a wide range of shapes and sizes. Make Minuteman Press Calgary Shepard your one-stop solution for professional indoor or outdoor signage and request a quote today!