With summer right around the corner it’s time to start thinking about how you can refresh your business’s marketing to reach potential customers. Warmer weather means more people are getting outside which presents a great opportunity to make the most of print advertising and signage to show off your personalized branding. The approaching outdoor festivals can provide businesses with the perfect venue to meet local customers and build brand recognition within a community. Having the right tools to advertise your company can ensure that you make an impression, and that customers leave events remembering your business. The Minuteman Press Calgary Shepard team of highly skilled designers and print professionals can work with you to get the most of your outdoor event marketing strategy. We are here to ensure you literally stand out in the crowd!
Outdoor Events Marketing Tip #1: Make Your Company Visible
The key to successful outdoor event marketing is visibility. Maintaining high visibility is a priority for companies attending events with large amounts of traffic where the opportunity to be seen by new potential customers is endless. Businesses can use banner printing services to create wide, eye-catching displays that gain the attention of crowd members. Information printed onto the banner should be big enough to be readable by those walking past the display, making it easy for them to write down your contact information or take a picture for later use.
Outdoor Events Marketing Tip #2: Use the Right Materials
Outdoor event marketing happens outside, which can present some concerns when you’re thinking about using print media out in the elements. Our banners can be made from durable materials that resist damage received from rain, which can turn advertisements for outdoor events into long term investments capable of being reused at different festivals and events. General ads that feature the name of your company alongside your logo and slogan can be used as the sign for booths over and over again.
Outdoor Events Marketing Tip #3: Pass it Around!
There’s a near infinite possibility to the ways you can promote your business on the site of an outdoor event. Creating handouts such as flyers that can be distributed at a booth or printed materials that can be personally handed out to consumers around the event is a great way your outdoor event marketing strategy can cover ground. Flyers can help describe the goods and services you offer while providing useful contact information such as website addresses and phone numbers to potential customers. The more people who see your branding while out and about at an outdoor event, the more likely they are to remember your company and call you up when they need you.
Outdoor Events Marketing Tip #4: Make Connections
Business cards are another tool that you can bring to outdoor events as a distributable item. Customers may be interested in finding out more about the services you offer or purchasing items from you when they are ready, so it pays to invest in forming connections with potential clients by giving them professionally printed cards. Having a small token to bring home with them and toss on a kitchen table or fridge becomes a placeholder for your business and makes it easy for them to contact you in the future.
Outdoor Events Marketing Tip #5: Dress to Impress
Sending your representatives to an event decked out in branded apparel is a great way to promote your business. They become a walking talking outdoor marketing event billboard. Not only will they be looking sharp while representing your company, but they will be walking advertising, promoting your business while passing out flyers, connecting with potential customers, and commuting to and from the event.
Check out our recent branded apparel blog to discover five reasons why your company will benefit from having branded apparel!
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Ready to start prepping for your outdoor event marketing campaign? Minuteman Press Calgary Shepard is your one stop shop for everything you need to make an impression this summer. Contact us for a quote today! We Design. We Print. You Profit!