There are plenty of things that come along with running a business that take time and work to do well. But what if we told you that marketing doesn’t have to be so complicated? It’s true. You can get fantastic results in relatively effortless ways by being smart about the tactics you use and being resourceful with the strategies you have available.
Through our experience in this industry, we’ve learned a thing or two about print marketing tactics and are excited to share our helpful tips below. Keep reading to find out how you can effortlessly market your business using print materials.
1. Create Eye-Catching Signage
The convenient thing about signage is that its big, its visible, and you can use it to passively attract your audience’s attention. A well-designed sign is a powerful tool to draw curious eyes to your shop or business that will get people to look twice.
You can use this opportunity to be clever and witty or show off your clean professional design. There’s a million ways to capitalize on this tried-and-true print marketing strategy so have fun with it and see what it can do!
2. Use Brand Consistency to Your advantage
You’ve already put in the work to brand your company – the signature colours, special fonts, and logos are already established. Using this toolkit to create promotional material that is on brand is easy once you’ve created your brand kit, which you can repurpose over and over again. Consistently sticking to your branding will not only make the design process a breeze every time, but it will contribute to your brand’s unique image and build familiarity with your customer network.
3. Put a Logo On It!
One of the most low maintenance ways you can advertise your company is to let it advertise itself. How, you ask?
Branded apparel is walking, talking advertising. Your team and clients will be happy to represent your brand with great-looking t-shirts, jackets, etc. When someone asks where they got it, a conversation about your business will arise. The principle behind this is getting your logo out into the world for people to see. You don’t have to limit yourself to apparel either, branding all your products, when possible, with stickers or vinyl decals is a critical print marketing strategy that you don’t want to overlook. It’s the easiest way to associate your brand with your products and to build recognition.
4. Keep in Touch with Your Customers
Securing that coveted “lifetime customer” is a goal that many businesses strive to attain – for good reason. Building a loyal customer base is a worthy goal that will grow your business over time and attract high value consumers who will come back to you again and again for your product or service, refer you to their friends and family, and support you through the highs and lows of business.
All it takes to facilitate this kind of community is maintaining a customer- centered mindset by continuing to care for them after they’ve made their first purchase. You can do this by reaching out with holiday greeting cards a couple times a year, or by building a customer database that will keep you informed of when they may need more supplies, what they usually purchase, and other personal details. Things like this make a huge difference in getting customer referrals and repeat business over time.
5. We design. We print. We Take it Out of Your Hands
The great thing about hiring a print company like us is that we take care of the heavy lifting so you can rest easy knowing that your projects are in capable hands. Our in-house designer will tune everything up to standard so we can produce your high-quality items. From start to finish the Minuteman Press Calgary Shepard team will take care of you and make implementing your print marketing strategies a breeze.
Less time spent worrying about the details = More time you can devote to running your business.
6. Business Builder Bundles
Lucky for you we’ve gone ahead and compiled everything you need to start you off with one easy package. Our Business Builder Bundles come in four options:
- The Brick & Mortar Bundle
- The Travelling Office Bundle
- The Manufacturing Bundle
- The Office Bundle
For example, the Office Bundle has all the print marketing you need to get started – business cards, envelopes, letterhead, notepads, and postcards. There’s no easier way to cover all your essentials in one fell swoop! Check out our packages to find out which one best suit your needs and give us a call today to get started!
Post Press
We hope this article has helped set you on the right path to taking full advantage of print marketing. These strategies have withstood the test of time for a reason, and we can’t wait to see where they’ll take your business! Place your order today!