6 Autumn Seasonal Marketing Tips To Help Your Small Business Get Noticed

Autumn Seasonal Marketing

With Labour Day in the rear-view mirror, are you ready for Autumn seasonal marketing? We aren’t just talking pumpkin-spice lattes and use of spooky fonts. Just be sure that the messaging and imagery you use are in line with  your brand’s personality. And that you get going as early as you can. As with any other campaign, the more prepared you are, the better your results will be.  

There are a lot of things that you can get your clients and prospects excited about. With the pandemic, many events and plans are looking a bit different – much of it remains remote.  That is likely more reason to adapt your Fall seasonal marketing campaigns and possibly try out some new marketing ideas. Below are 6 Tips to kick your Autumn seasonal marketing into high gear: 

1. Add seasonal content

Themes like seasons can inspire great content! For example, Autumn seasonal marketing for a restaurant might be to design and print recipes with a Fall theme in mind. Similarly, a mechanic might run a feature profiling a winterization package. An accountant can write about how to prepare a business in the build up to tax time. Simply put, any type of business can get inspiration from the change of season and use it to provide relevant, up-to-date and interesting content for their business. Just be sure to ensure your seasonal content is of value. Creating quality content can and will pay dividends for your business. There’s lots of space to be creative with your Fall seasonal marketing content, but make sure it doesn’t come across as tenuous, opportunistic or, worst of all, useless. 

2. Add some autumn colour 

Give your brand a temporary refresh by designing your Autumn seasonal marketing with the amazing colours and distinctive hues of the season. You have a whole colour pallet to choose from across your marketing inventory to provide you the opportunity to adapt the look and feel of your Fall marketing materials. Autumn colours range from luminous reds and deep pinks, luxurious ambers and burnt oranges, radiant yellows and enigmatic shades of black. Although there is a wide range of seasonal colours to choose from, core elements like your logo, your brand personality, writing style and font, should stay consistent whatever the season. Deviating between visual or verbal identities will only serve to confuse customers and sacrifice your hard-won reputation and brand recognition. 

Pumpkins are synonymous with fall because of the weather, not just Halloween. Imagery can also be incorporated into promo emails you send your subscribers. You can tie each promo into a particular Fall holiday, occasion or theme (e.g. pumpkins, leaves that have changed colours, Halloween, Thanksgiving, etc.) You can also try doing a play on words e.g. “Fall into _____ sale!” If possible, try to offer Autumn seasonal marketing promotions on products or services that are particularly popular or useful this time of year. 

3. Fall-themed Storefront 

An autumn themed storefront is like an open invitation to the community. Businesses with storefronts have a fantastic opportunity to have fun and create interest with the season. Decorating your business’s window with posters or window clings – any signage – in Autumn colour is like an open invitation for the community to come in and look around. You could also consider a sandwich board outside your storefront or in the neighbourhood with decorative messages and promotions.  These little touches can help humanize your brand and make your shop more welcoming. 

4. Don’t forget your online presence 

Your on-line stores and lead conversion websites can also get into the spirit with an Autumn-themed brochure. You could create autumn editions of popular branded merchandise. Items that people are more likely to use in autumn. Long sleeve T-shirt’s, branded sockscoffee/soup mugs and keep cups can all be produced in autumn colours and sold online. If you produce branded products, you could give them an autumn twist like using autumn colours on your labels and packaging. All of these things can refresh your brand and create renewed interest in your products. 

5. Create a marketing calendar 

As a business, it is very important that you shift your marketing strategies from season to season. Public dates like Halloween and Thanksgiving create the perfect springboard for Fall marketing activities. It shows your audience that you’re in tune with the transitions they are experiencing. And it helps them connect with you too, when they see you marking occasions that are special to them. 

On top of Halloween and Thanksgiving, there is back to school, seasonal start of Fall, World Smile Day (10/1), sports season starts, small business week, and more. Special dates provide the perfect springboard for marketing activities of all types, from time-limited promotional sales to an autumn specific menu. Creating a marketing calendar will help you identify dates you want to work around and will ensure you give yourself enough time to plan and implement a campaign designed specifically for this time of year. It will also ensure that you won’t forget a special date that has the potential to be significant to your business. 

6. Autumn themed direct mail campaign 

Showcase the changing of the season the old fashioned way with direct mail (and, don’t forget to add value by including a coupon). With the onset of digital marketing, sending things by mail is somewhat a lost art these days, which provides an opportunity to put yourself front and centre into your customers mind. Most people, when receiving a brightly coloured mail pack from a brand they have used in the past, will open and read it just to see what is on offer. Alternatively, you could simply highlight an autumn-themed sale your business is running. Ensure the design of your mailer has enough Autumn flair to draw your customers attention. 

Post Press 

Are you ready for your fall marketing?  Go ahead and take these Autumn seasonal marketing ideas as inspiration for your fall campaigns this year. And don’t be afraid to tailor and customize as needed to the needs of your business niche. You can use the above tips to assist you in framing how you “fall into the season.” Don’t know where to start? Contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit.