6 Ways a Print Shop has got your Childcare Business Covered

Print Marketing For Your Daycare

The services provided by childcare professionals play an important role in the everyday lives of many families, and a print company can be called upon to help them in their work. 

If you run a daycare in Calgary, you already know how rewarding and challenging the everyday grind can be. Where do you find time for marketing your daycare? How can you attract new candidate families every year? A sound strategy for marketing your daycare is critical to the success of your business, whether you’re an established childcare center or a home-based start-up.  Are you ready to take your daycare business to the next level? Let’s get started! Minuteman Press Calgary Shepard has the six best ways of marketing your daycare. Follow along as we attempt to assist you with promoting your facility so you can quickly grow 

Six best ways of marketing your daycare 

It goes without saying that your facility won’t make any money unless you’re able to market your daycare effectively. If parents don’t know about you, they can’t learn to like and trust you. The following daycare marketing tips will help you develop a winning strategyOur tips below include: 

  • Marketing Your Daycare: Branding 
  • Marketing Your Daycare: Marketing Materials 
  • Marketing your Daycare: Direct Mail 
  • Marketing your Daycare: Get the Word Out  
  • Marketing your Daycare: Be Creative 
  • Marketing your Daycare: No Money Solutions

1. Marketing Your Daycare: Branding 

Branding your daycare is important because people purchase on emotion. Parents will choose your business if it shares their values, especially when it comes to their children. At a glance, your prospects need to be able identify you and your branding. Without a branded identity, you’re just another daycare in the neighbourhood. To identify your branded image, you must consider how you’re different from your competitors. What differentiates your business from the next one? You also must understand your customers, and what motivates them.  

Skilled graphic design can visually transform your daycare’s branded identity from conception to something that truly moves the needle. Your daycare colors, logo, fonts, tone, website, and other marketing materials are all a reflection of your branding. The goal is for your prospects to be able to glance at your material and instantly recognize who it’s from and what you stand for. When you achieve this, you’ve developed an excellent daycare brand identity. 

2. Marketing Your Daycare: Marketing Materials 

There are numerous tools online to assist every business with templates and more. A mistake many daycares make is printing their own marketing materials. They view marketing as an expense when it is an investment designed to make money. Professionally printed material will always achieve more responses than desktop-printed materials. We are obviously biased, but we highly recommend you choose an affordable printing company such as Minuteman Press Calgary Shepard to deliver your message with accuracy, quality, and professionalism. Some suggested (must-have) daycare printed marketing materials: 

  • Business cards are inexpensive and expendable. Print as many as you can hand out, and make sure everyone you meet has one.  
  • Postcards are likewise cost effective and a great way to get your clientele to take a closer look at your daycare. 
  • Posters, strategically placedcan grab attention. Place them on community bulletin boards, grocery store corkboards and large institutions in your geography (large firms, universities, offices, etc.) 
  • Flyers, like posters can be placed on bulletin boards and anywhere else your target audience frequents. Under windshield wipers in the grocery store parking lot is also aoption.  
  • Booklets can be an extremely effective approach to daycare marketing Educate parents on child development, programs, differentiators, etc. Not only will your booklet add value and have shelf life, but it will also demonstrate that you’re an expert in this field and build trust and confidence. 
  • Brochures give you a means to inform parents on everything they need to know about your daycare so they can make sound childcare decisions. 

Calendars. Who doesn’t like calendars? Make your calendars kid-friendly and interactive. You can include important date reminders, stickers, vivid images, and other fun add-ons that draw attention to your company all year long. 

Greeting cards are the perfect reflection of your very personal business. Parents’ children trust your business with their most important assets. Greeting cards are an easy and efficient way of showing your appreciation.  

Stickers are a hit with kids and parents alike. They’ll get used. Everywhere.  

Printed newsletters are a perfect take-home to keep your parent clients informed on everything all year long.  

Some non-printed marketing must-haves include a uniquely branded and conversion-focused website, social media, email newsletters, and even TV/Radio.   

3. Marketing your Daycare: Direct Mail 

You have several options for designing your daycare direct mailMaybe you can design direct mails on your own. If not, you should hire a professional designer with the experience and skill needed. The DIY method is free, but if you’re not a graphic designer you’ll likely sacrifice quality. A professional designer like the team at Minuteman Press Calgary Shepard provides could be just the ticket. No matter whether you do it yourself or outsource your direct mail, you need 4 things: 

  • Craft a powerful headline 
  • Highlight your benefits 
  • Develop an incredible offer 
  • Motivate with a call to action 

4. Marketing your Daycare: Get the word out 

You must get the right message in front of the right audience, at the right time. And, each year, there are new challenges to fill your spots. Not to mention mid-year fills. As indicated previously, direct mail is one of the best ways to reach your prospects. Repetition is keyInstead of one postcard campaign, develop a strategy that incorporates multiple direct mailers during a six- or 12-month period. A long-term strategy contributes to your daycare branding efforts and allows you to develop long-term relationships. On top of direct mail, ensure your facility is listed with all the pertinent online advertising sites (Google My Business, Yelp, YP.ca, etc.). Your best and least expensive advertisement is referrals and word-of-mouth. Word of mouth is daycare providers’ secret weapon. If one parent has a great experience, other parents will want their children to get a similar experience. In addition, make sure friends, family, and colleagues know what you do and are prepared to spread the word for you.  

5. Marketing your Daycare: Be Creative 

Sometimes, you need to think outside of the box. Creative marketing builds awareness, delivers valueand increases profits for you. Over the course of the year, you can try combinations of above with the below: 

  • Hosting an event can help you connect with the community – your clientele and prospects alike. Show them what you’re all about. Engage parents and children in fun family activities. And of course, have plenty of the above communicated print materials on hand to give away. 
  • Collaborating with complementary and non-competing businesses gets you in front of a whole other set of targets. It also allows you to split the cost of the event and giveaways. A joint newsletter sent regularly could also offer tips and tricks and simultaneously market your collective businesses.  
  • Creative message placement can make all the difference.  
  • Promote your unique differentiators 
  • Sell complementary products and services could be promoted to existing clientele as upsells or as loss leaders to bring in long-term daycare clients.  

6. Marketing your Daycare: No money Solutions 

A sound marketing campaign is the best way to market and grow your daycare. However, if you’re limited on funds, don’t worry. You can get started with little to no money. Start by engaging and networking your friends and family to see if they know families needing childcare services. Use your social media sites like Facebook and get your listing published in any/all free classifieds sites as possible.  

Post Press 

Childcare providers offer an invaluable service to most Canadian families. They supply a safe and educational environment for the children in their care, and in turn, they call on print companies to provide them with many of the materials they need during their day-to-day operations. No matter what type of daycare you’re operating – home-based, childcare facility, or preschool – you need to commit to a consistent marketing strategy to succeed. High-quality marketing materials will help you showcase the quality of your daycare, while intelligent marketing investments will help you yield greater return on investment. Don’t know where to begin, contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit.