There are many tactics available to promote your business. Have you ever investigated using the vehicle you drive to and from work every day as a moving billboard? Vehicle based advertising – via wrapping your vehicle, use of decals and incorporating magnets – have become an essential way to advertise your business.
Vehicle-Based Advertising creates Inexpensive Brand Awareness
It is no secret that branding is an all-important component for every business today. Brand recognition occurs both online and offline. That is where vehicle-based advertising can come into play for you. This kind of promotional placement is often seen on fleet, maintenance, and delivery vehicles. Vehicle based advertising delivers memorable and eye-catching graphics and/or images for your business. And it can be used for almost every kind of business imaginable.
Some companies that can most benefit from vehicle-based advertising wrapping include retail, florists, restaurants, pet groomers, IT service companies, accounting firms, realtors, dental offices and so many more. With a little creativity, you can easily include vehicle-based advertising into your total marketing mix. Maybe your business is such that your vehicle is more like a travelling office. If this describes your business, vehicle-based advertising for you is just one part of a potential marketing business bundle available to you.
Benefits of using Vehicle-Based Advertising for your Business
Below are several worthwhile benefits your business can realize through incorporating vehicle-based advertising as a part of your marketing mix:
- 24/7/365 promotion – Unlike more expensive forms of media, vehicle wraps work at promoting a business all the time.
- A Few Dollars a Day – The cost, amortized over time, amounts to only a few dollars per day.
- Flexible – Vehicle based advertising provides immense latitude for promotion. Partial coverage. Full vehicle coverage. Short-term coverage (decals and magnets are best for this) or long-term displays.
- Local Targeting – This advertising tactic is ideal for local targeting. Driving your wrapped vehicle in your local geographic service area, parked in front of your business, or viewed in high traffic location all lead to high visibility.
What should you promote on your Vehicle-Based Advertising?
First and foremost, you should showcase a strong brand identity for your business. Businesses can design and customize their vehicles into impactful introductions of their brand. Your company logo and mission statement can be displayed onto the vehicle to familiarize motorists and passersby with key brand identifiers. Customizing the wrap’s color scheme and font style to match visuals in your other marketing tactics will help you consistently represent your style to consumers.
In addition, you should provide necessary information for customers. If your website can be considered your digital business card, then think of vehicle-based advertising as your local roaming business card. Ensure that vessel is easily accessible and includes pertinent details about your business. Details such as your organization’s website, phone number, email address, and social media pages should be included. This ensures consumers have no trouble reaching you. Companies can also engage with consumers by adding a call to action on their vehicles.
Post Press
Any business can elevate its awareness campaigns by utilizing vehicle-based advertising. Companies can use the above tips to design effective ads for their cars leaving a stronger impact on those who notice the advertising. Awareness turns into trust and consideration. Don’t know where to begin, contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit.