Have you heard the words, “Call to Action”? If they’re just marketing buzzwords that make you glaze over, this blog is for you. We’ll give you 24 calls to action and teach you how to write your own. You’ll be able to communicate effectively with your customers and have greater conversion rates on your products.
Calls to action are exactly what they sound like. They’re your request (call) to your customer to take the next step (action) in furthering your relationship along the path to a purchase. They’re also your promise of value to your customer to make them want to further your relationship. Customers are more likely to do what you’re asking them to do if there is something in it to benefit them. The value add to your customer could be information or a great deal. Whatever it is, a clear call to action let’s your customer know how to get it, which will increase the odds that they will try.
Here are some tips to create your next call to action:
Use action words
Use powerful and clear words that guide your customer. These aren’t gentle requests, so don’t be shy. Tell them what you want them to do. This isn’t the place to be subtle or passive. “Click here today to get your free copy.” is more effective than, “If you want your free copy, click here.” They know they need to click here and ‘today’ adds a sense of urgency.
Be concise and clear
Use as few words as possible. The rest of your copy has been written and your customer should understand the information. Your call to action is meant to close the deal.
Talk about services/ products
This is the value add we mentioned in the beginning. What is making them listen to your call? Do you have a new service or product? Do you have a new deal? Always point towards something that will add value for your customer. “Try the latest…”
Choose colours
Whether your call to action is on a website, a graphic or in print, use eye-catching, contrasting colors that catch your viewers attention and draw them in. Ensure the colours complement your brand colours while being very visible. Also consider the goal of your messaging and the emotion that the colour will evoke in your customer. For example, yellow is fun and joyous, red is passionate, while blue and green are loyal and safe.
Go step-by-step
If your call-to-action process is overly complex, there is little chance that your customer will make it through. Walk through your process and make sure it’s simple. If you would not follow your own process, why would your customers? When in doubt, simplify.
Think “I want”
Consider you are your customer. What do they want? Your call to action is meeting your customer’s needs. Think of it as an “I want” button. What do you want the end result to be? What would your customer want to get there? They may not want to submit a form to hear more about your amazing service just yet, but who is going to say no to, “Get your free sample”? Not many.
The tips we’ve just outlined will get you started on your way to having an influx of customers clicking your CTAs. If you’re not ready to create your own just yet, here is a list of 24 examples to get you started:
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Post-Press
A pointed call to action will increase your engagement and your bottom line. Whenever you are writing a message to your customers, always include a call to action. Let your customer know what you want them to do and show them the value you are adding for them. By utilizing these tips, your company will make a lasting impression both digitally and in print. Minuteman Press Calgary Shepard can help you design and create print content that will improve engagement with your brand. Now we will leave you with our own call to action: Contact Minuteman Press Calgary Shepard today to discuss the best print options for you!