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5 Benefits of Supporting Local Businesses

local businesses

Now more than ever, we’ve learned the importance of supporting the local businesses in our community. Whether you’re buying, eating, or partnering up with a local business, there are multiple benefits that come from supporting local companies. We’ve listed a few:

1. You’re Strengthening Your Local Economy.

Think about it this way – Every dollar you spend at an independent business will go back to your community.

According to Civic Economics, for every dollar you spend at an independent business, 3 times more money is returned into the local economy, compared to that spent at a larger chain (50 times more compared to an online retailer).

Small businesses often give back to the community in other ways: donating, buying or financially backing other independent groups. When small businesses are strong, the community and local economy are strengthened as well.

2. Create more jobs.

Not only is your local economy strengthened when you shop locally, but you can also help create more jobs. These jobs could go to your friends, family or neighbors—people who would probably experience much more competition at a large chain store. Or, these jobs could go to you, just from doing your part to support the community.

3. Reduce environmental impact.

Locally owned businesses often make more local purchases for their products, requiring less transportation and outsourcing. They typically consume less land, locate closer to residents and create less traffic and air pollution. All of this leads to less congestion, less habitat loss and less negative impact on the environment. While this may not impact you immediately, it can impact your children and grandchildren in the future.

4. Lower your taxes.

Everyone loves lower taxes, and supporting your local businesses can help do just that. Small businesses use land efficiently and have central locations which puts less demand on roads, sewers and safety services. Even more, independent businesses often generate more tax revenue per sales dollar. This means a greater percentage of local businesses helps to keep your taxes lower, as compared to mega stores.

5. Improve your family’s health.

When it comes to buying produce, and choosing places to eat, local food distributors and restaurants are often the healthier choice for yourself and your family. According to GrubMarket, buying local food has numerous health benefits—opening you up to the world of organic fruits and vegetables, grass-fed meats, fresh eggs and dairy provided by grass-fed cows. This means you and your family can enjoy a tasty meal, while supporting the local community and choosing the healthiest option.

Post Press

When it comes to choosing local businesses, helping the community means helping you, too. Whether it’s aiding the economy now or building a better world for future generations, small businesses are here for you. But first, they need a little support from you.

Minuteman Press Calgary Shepard is constantly striving to support local brands by creating strategic marketing partnerships that will impact their businesses positively. To learn more, contact us today.

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24 Calls to Action that Drive Engagement

call to action

Have you heard the words, “Call to Action”? If they’re just marketing buzzwords that make you glaze over, this blog is for you. We’ll give you 24 calls to action and teach you how to write your own. You’ll be able to communicate effectively with your customers and have greater conversion rates on your products.

Calls to action are exactly what they sound like. They’re your request (call) to your customer to take the next step (action) in furthering your relationship along the path to a purchase. They’re also your promise of value to your customer to make them want to further your relationship. Customers are more likely to do what you’re asking them to do if there is something in it to benefit them. The value add to your customer could be information or a great deal. Whatever it is, a clear call to action let’s your customer know how to get it, which will increase the odds that they will try.

Here are some tips to create your next call to action:

Use action words

Use powerful and clear words that guide your customer. These aren’t gentle requests, so don’t be shy. Tell them what you want them to do. This isn’t the place to be subtle or passive. “Click here today to get your free copy.” is more effective than, “If you want your free copy, click here.” They know they need to click here and ‘today’ adds a sense of urgency.

Be concise and clear

Use as few words as possible. The rest of your copy has been written and your customer should understand the information. Your call to action is meant to close the deal.

Talk about services/ products

This is the value add we mentioned in the beginning. What is making them listen to your call? Do you have a new service or product? Do you have a new deal? Always point towards something that will add value for your customer. “Try the latest…”

Choose colours

Whether your call to action is on a website, a graphic or in print, use eye-catching, contrasting colors that catch your viewers attention and draw them in. Ensure the colours complement your brand colours while being very visible. Also consider the goal of your messaging and the emotion that the colour will evoke in your customer. For example, yellow is fun and joyous, red is passionate, while blue and green are loyal and safe.

Go step-by-step

If your call-to-action process is overly complex, there is little chance that your customer will make it through. Walk through your process and make sure it’s simple. If you would not follow your own process, why would your customers? When in doubt, simplify.

Think “I want”

Consider you are your customer. What do they want? Your call to action is meeting your customer’s needs. Think of it as an “I want” button. What do you want the end result to be? What would your customer want to get there? They may not want to submit a form to hear more about your amazing service just yet, but who is going to say no to, “Get your free sample”? Not many.

The tips we’ve just outlined will get you started on your way to having an influx of customers clicking your CTAs. If you’re not ready to create your own just yet, here is a list of 24 examples to get you started:

  1. Stay in the loop.
  2. Sign me up.
  3. Request an invite.
  4. Find out more! / Learn more.
  5. Get samples.
  6. Shop now.
  7. Read what our customers have to say.
  8. Check our prices.
  9. Click here and save!
  10. Sign up for our newsletter.
  11. Join our mailing list.
  12. Become a member!
  13. Get started!
  14. Subscribe now.
  15. Follow for more.
  16. Partner with us.
  17. Start your free trial.
  18. Try us today!
  19. Let’s talk!
  20. Book now.
  21. Watch the demo.
  22. Two buttons: “I’m opting in.” and “I’m missing out.”
  23. Meet the team.
  24. Donate here.

Post-Press

A pointed call to action will increase your engagement and your bottom line. Whenever you are writing a message to your customers, always include a call to action. Let your customer know what you want them to do and show them the value you are adding for them. By utilizing these tips, your company will make a lasting impression both digitally and in print. Minuteman Press Calgary Shepard can help you design and create print content that will improve engagement with your brand. Now we will leave you with our own call to action: Contact Minuteman Press Calgary Shepard today to discuss the best print options for you!