Category: Forms

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7 Print Office Essentials That Will Make Your Return to Work Smoother

Office Essentials

So, you and your team have received the green light to go back to work – that’s awesome! After over a year of the work-from-home grind many of us are itching to slip back into our business casual attire and enjoy a change of scenery from the four walls of our home office set-ups. To help make the transition back to work go as smoothly as possible, we’ve compiled a list of all the office essentials you’ll need to get ready to head back. Got everything you need yet? Keep reading to find out!

Office Essential #1: Calendars

Whether hung up on your wall or displayed on your desk, calendars are an absolute must in the workplace. With the benefits of improving productivity, communication, efficiency, and accountability, the incentive to make sure everyone in your office has one is huge! Add important company dates and promotional photos to your calendars to maximize their value and enjoy the display. Physical calendars have the added bonus of being able to write on them and circle significant dates.

Office Essential #2: Business Cards

A work desk without a stack of business cards on display is like a pencil without an eraser – massively inconvenient. It’s a no-brainer to have a stack within easy reach at work to provide your clients with an easy way to contact you again, plus it makes you look professional. Need help revamping your current design? We’ve covered all the business card basics in our recent blog post Business Cards 101.

Office Essential #3 Letterheads & Envelopes

Writing on customized stationery is SO much better than using any old scrap piece of blank paper or unassuming sticky note. Give yourself some peace of mind during the transition back to working in office by knowing all your paper needs are taken care of. With custom letterheads and envelopes, your communications will radiate professionalism and leave a great impression on your clients.

Office Essential #4: Presentation Folders

Keep all those papers organized and tucked away in style. We can help you print crisp, professionally designed and printed presentation folders to will keep your office in check. After all, they say that the best way to stay organized is by having a place for everything and keeping everything in its place!

Office Essential #5: Ink Stamps

Make paperwork a breeze with the use of a fully customizable stamp! Think of how much time you’ll save by using a stamp to date and sign the papers that come across your desk. No more time tediously wasted filling things out letter by letter or scribbled out spelling mistakes. With the purchase of a stamp, you’ll be able to date documents with a satisfying thump!

Office Essential #6: Mugs

Because let’s be real, your morning coffee or tea ritual is essential. Stock your office with a collection of custom branded mugs to bolster a sense of community and keep the caffeine flowing. Not only will it be a lifesaver to perk you up those early mornings, but it will look fantastic on your desk while you blaze through your to-do list.

Office Essential #7: Business Builder Bundles

We make it easy for you by combining all the office essentials in an easy to order bundle starting as low as $349. Check out our Business Builder Bundles for your office, your mobile office, brick and mortar or manufacturing office space.

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And there you have it! 7 Office essentials that will give you some peace of mind while you transition back to your workplace. Even if you are still working from home, touches like a desk calendar, folders, and business cards will always be useful.

The difference is in the details! Let us help you make your transition to the office that much smoother. Contact the team at Minuteman Press Calgary Shepard today.

We Design. We Print. You Profit!

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6 Inexpensive Ways You Should Use Print to Bolster Your Word-Of-Mouth Marketing

Word of Mouth

Your customers who have an extreme experience when using your products or services can and will share their stories with fellow consumers. This word-of-mouth exchange happens when the experience was very good or very bad – seldom in the middle. When good, they will even recommend the company over other competitors. When not as good, it can really be valuable for you to listen to complaints and determine if there is room for improvement. Interestingly, businesses can use design and print partners like Minuteman Press Calgary Shepard to capitalize on the word-of-mouth advertising they receive – even for those non-extreme customers.

Why is word-of-mouth marketing important in 2021?

In one word: Trust. Word-of-mouth is the primary factor of over half of all purchasing decisions in the past year. If you want to influence people to buy from you, you need to make word-of-mouth considerations as part of your marketing strategy. Trust comes in three ways: noise, skepticism and connectivity.

People face an overwhelming amount of ad noise every day. To avoid being overwhelmed by it, people seek out the opinions and impressions of others in their networks. This allows them to properly decide what’s worth paying attention to.

People want products from trusted companies, but they are often skeptical of marketing ads. But they are far less skeptical of their friends and family and their opinions. They also prefer to consider recommendations and reviews from your existing customers and your brand advocates/ambassadors.

Consumers are connected to each other now more than ever. Word-of-mouth existed long before the internet and social media was ever conceived. But, with so many people connected through social media platforms and online communities, any news has the potential for virality. Experiences – good and bad – travels at an unprecedented pace and scale.

Brand Awareness Spreads Through Word-of-Mouth

Word-of-mouth marketing doesn’t stop after a single interaction between friends. Once someone spreads information to a new person, then that individual will spread it in turn—and on and on. Even if these conversations don’t lead to purchases, they bring brands into awareness. When a company or product is widely discussed, then their reputation builds as they are exposed to more channels where referral marketing is present.

How can you use print to help your company’s word-of-mouth experiences?

Below are 6 inexpensive ways you can use print to foster positive word-of-mouth marketing for your business can include such things as:

  1. Testimonials                
    Companies can gather testimonials from clients with positive reviews to incorporate into their advertising campaigns. These printed or digital word-of-mouth reviews can be printed on various stationery or used as social media posts. Using consumer testimonials can amplify past client opinions to prospects and new clients – particularly those that support the business. This activity can increase the number of people who are influenced by their review.
  2. Flyers/Brochures
    Printed advertisements, such as professionally printed flyers or brochures, can display printed or digital word-of-mouth testimonials to reinforce the features and benefits of a product or service. Adding testimonials written by satisfied customers can help build a favorable reputation for the business to those who are handed the ads.
  3. Customized forms       
    Marketers can use print shops to make customized forms that their clients can complete when visiting your company. Much of this activity has moved online but if you have a business with in-person clients, having success story forms available to be filled in, can allow valuable testimonials to be hand-delivered directly to your business. And, in turn can be printed and distributed to future clients.
  4. Coupons                       
    We can help design your forms to include coupons offering exclusive promotions like discounts as incentives. This in-hand solution can sway the perception of your company to submit reviews of your company.
  5. Direct Mail                   
    Whether it is coupons or flyers or a handwritten postcard, these can also be mailed.
  6. Promotional Gifts        
    You can send personalized corporate gifts to clients with positive testimonials to maintain their perception of the company. Showing appreciation for the kind word-of-mouth reviews may influence customers to continue recommending the business to other people while promoting continued loyalty towards the brand.

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Ready to get the word-of-mouth marketing ball rolling for your business? Minuteman Press Calgary Shepard is your one stop shop for everything you need to make an impression this summer. Contact us for a quote today!

We Design. We Print. You Profit!