5 Benefits of Branded Apparel for Your Business

Effective branding can create a unique and lasting impression of your company. However, building your brand requires investment and time. Branded apparel is a cost-effective option with several benefits for your business. Considering adding branded apparel to your marketing mix. We have compiled 5 major benefits of branded apparel for your business below.

It Increases Brand Awareness

Your business can work with print companies to design custom t-shirts, hats, aprons, and other apparel that carries your brand logo and tagline. When your employees, clients and customers wear the apparel in public, they become walking billboards of your brand, giving your business additional exposure wherever they go.

Work with a printing company to design apparel that represents your brand while being stylish and high-quality enough for people to want to wear it time and time again. The more frequently they wear your branded clothing, the more repeat brand interactions you will get, thus increasing your brand’s familiarity and awareness.

It Ignites Interest

Customers tend to associate branded apparel with large, established companies. By having branded apparel, your company’s professionalism and expertise is boosted in the customers’ eyes. Branded apparel, like uniforms, also give your employees a sense of authority and helps them be seen as experts in their field. As a result, customers can feel more confident in purchasing from you and be assured that you can get the job done.

It Promotes Loyalty and Unity

When your customers have a positive experience with your brand, they are likely to return. People associate brands with experiences. If they had a positive experience with you, next time they see your

logo, they will know what to expect and will gladly choose to work with you or purchase from you again. The more they see your logo on apparel, the more they are reminded of your brand, which can encourage repeat interactions and sales.

Providing your employees with branded apparel can also create a sense of unity amongst them, which can influence their loyalty with your business. Whether the branded apparel is part of their every-day uniform, or your company is participating in a team sport or tradeshow, the branded apparel will give everyone something in common and make them feel like they are part of the team and united in their goals. When all employees wear the same thing, the distinction between management and subordinates is blurred, promoting communication and cooperation amongst everyone. Employees who wear corporate apparel can also identify more strongly with the company’s values, mission and goals, and strive to represent the company well as a result

It’s Cost-Efficient

Traditional marketing tactics like commercials and print ads can cost you more money and resources. Branded apparel is a less expensive but equally effective marketing investment for your business. When the clothing is worn, you get maximum exposure from prospects and the general public. Also, there’s no expiry on the usage of branded clothing – unlike TV advertisements which only last for a few seconds or minutes. Apparel can be worn repeatedly over a long period of time, making them a long-lasting investment that’s worth your money.

It Makes a Great Gift or Giveaway

You can create positive brand experiences by providing your customers or clients with relevant apparel that is suitable for the season. In the fall or winter, you can give out branded scarves or toques, and in the summer, you can hand out branded t-shirts. If your company is attending a sporting event, you can hand out branded headbands and activewear to the athletes. You can also use branded apparel for promotional giveaways as a marketing tactic.

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Your brand is everything, so it’s time to include promotional clothing in your marketing mix if you haven’t already. Here at Minuteman Press Calgary Shepard, we offer a wide selection of promotional apparel that can be customized according to your branding needs. We can print your logo and tagline on t-shirts, jackets, hats, socks and many other items. Contact us today for a quote on your next batch of custom branded apparel!

What are Taglines?

Your tagline is a small set of words or a short phrase that you use to make your company and products stick in your customers’ minds. It should also invoke a mood and create a bond with your customer. Here are some famous examples:

Allstate: “You’re in good hands.”
Nike: “Just do it.”
Disneyland: “The happiest place on Earth.”
Staples: “That was easy.”

Taglines can instantly move your prospects and consumers one step closer to your company, providing additional opportunity for recollection and resonance with your brand.

Creating Your Tagline

Consider the purpose of your tagline: does it have additional information about what you do? Or does it generate a feeling you want to be associated with your brand? If there is something distinctly unique about you, use your tagline to call this out. If it is your brand personality and values that distinguishes you from others, go the emotive route. When authored correctly, the effectiveness of a tagline is immeasurable and can capture the attention of new consumers for years to come. Not to mention the positive impact words can have in driving brand loyalty from your past customers and turning them into repeat customers. No matter how you look at it, there’s an undeniable value to be claimed if you can create a memorable tagline that people connect as the solution to a specific need they have in their life or business.

Length of Your Tagline

Some of the most memorable taglines are concise and to the point, no more than 4-5 words long. Nike’s “Just Do It” is only three words long but is instantly recognizable and immensely descriptive. Taco Bell’s “Think outside the bun” positions them as a departure from the plethora of fast-food competitors and does it with a touch of humour too. Whatever your company does best or provides as a solution that no one else does will work nicely. Then, trim the words down to their core elements without losing the meaning.

Branding Your Business

Branding your business is not the same as your business having a brand. Your brand is the perception that others have on your company based on their interactions with it. By being consistent and true to your passion, your brand will live strong despite not having full control over it.

On the other hand, you have 100% control over branding. Ensure you have the three key elements of your branding: company name, logo, and tagline—on every piece of advertising that your customers and prospects may see. Yes, this includes invoices. To be effective, your tagline must be used consistently in the same relative position in every piece of collateral.

Positioning Your Tagline

A tagline is not just a tool to assist your customers in remembering your company. Short, concise taglines also provide flexibility in how they can be used and where it can be placed. A tagline that’s too long can take away from your logo and name.

The location of your tagline depends greatly on the display medium. The layout and orientation dictate tagline placement, too. A portrait orientation would force you to stack your tagline beneath the logo, whereas a landscape orientation would allow the tagline to have space of its own beside the logo.

For digital mediums such as your website, your tagline could be placed:

Above the main navigation
Immediately beside or below your logo on the home page and/or child pages
In the footer
On your ‘About Us’ page
On your ‘Contact Us’ page
…and more

For print, you can place your tagline:

Below or beside your logo
In the masthead of a document
In the footer of a document
Prominently displayed on a presentation folder

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At the end of the day, where you choose to place your tagline depends on the message you want to deliver to your target audience. Remember that your taglines say a lot about your brand and personality. Make sure you place it where it will get attention throughout your website or on social media.

Minuteman Press Calgary Shepard can work with you to create a logo with a tagline that will stand out from the crowd and communicate your brand because we design, print and promote you! Book a consultation today and we’ll get your tagline rolling.