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The 5 W’s of Greeting Cards

greeting cards

Just in case you haven’t stumbled upon the Christmas decorations that have made their appearance on store shelves, this is your reminder that the Holiday season is fast approaching.

As you are thinking about ways to serve your clients during this busy time, consider the effect that sending out custom greeting cards will have. Receiving a warm holiday greeting from a favourite business is sure to brighten up your customer’s day.

Bring the excitement straight to their doorstep with this classic and thoughtful gesture!

Why should a business entity send greeting cards?

It’s a perfect way to show your customers just how much you value them and their support. Greeting cards can also give you the opportunity to reconnect with past clients who may have fallen to the wayside during the busyness of the year, which will strengthen the sense of loyalty and community around your brand.

Additionally, any time you use print media to showcase your signature branding you are creating marketing materials that will make an impression. Christmas cards are likely to stick around on the mantel or fridge for at least a couple of weeks, so snag your spot!

Who should you send them to?

It’s time to make a list and check it twice! The lucky recipients of your greeting cards could include staff, clients, prospects, and vendors. Consider your audience and craft a holiday message that’s appropriate for each category. For example:

  • In a message to a prospect:  highlight the desire to build a relationship with them in the coming year.
  • In a message to a staff member or client: thank them for their continued support.
  • In a message to a vendor: express your appreciation for their great services and products that add value to your business.

What exactly should you send?

Lucky for you, the Minuteman Press Calgary Shepard workshop has been well-stocked by our elves with all the trimmings and is ready to make your greeting card dreams come true. We can do any color, shape, or size you wish – using our premium quality printers we can print your photos onto glossy cardstock of varying weights and textures. Finish it off with a polished envelope and you’re ready to go!

How do you create and send custom greeting cards?

There are countless ways to make your greeting cards original. You can DIY them and include a personal handwritten message, create an e-card to virtually mail, or use a print company to share high quality photos with your clients. If you’re stumped when it comes to creating an eye-catching design you love, contact us today for graphic design services that will knock your stockings off! A mailing company can help you efficiently deliver your greeting cards once they are ready, or you can deliver them yourself to give your holiday wishes in person.

Where should you send them?

The answer to this question depends on who you are sending them to. If you are mailing a greeting card to a customer who is not a business, its appropriate to send it to their home address if they have provided it for your records. Greeting cards for business clients can be mailed to their office and to the representatives you have been working with. If you are mailing to an office, ensure that your correspondence reaches them before any holiday office closures so that they receive your wishes before they take off on vacation. This brings us to our next point!

When should you send them?

Ideally you want your greeting cards to arrive in early to mid December so that there is time for them to be displayed and enjoyed throughout the season. In order to reach your recipients in time, make sure to account for the time it will take for the postage to reach them. If you are mailing locally, the first week of December is a great time to send out your cards, which accounts for delays that may happen during this busy season.


Ready to spread some holiday cheer? Now that you know the 5 W’s of greeting cards we hope you feel prepared to start crafting your holiday messages.

Contact us today for help with designing your very own custom greeting cards!

We Design. We Print. You Profit!