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Six Ways to Attract Local Clients with Yard Signs

yard sign

Six Ways to Attract Local Clients with Yard Signs

Yard Signs are perfect for local marketing. If you want a low-cost way to target your ideal audience, spread brand awareness, and more, this may be the answer.

Choosing a marketing mix that’s both effective and budget-friendly for your business can pose a challenge. Geographical location is a major factor. If your business only provides services in a select area, yard signs (also called lawn signs) create an easy way to target a specific demographic. This is particularly important if your business is a home service such as roofers, arborists, external home care specialists, Christmas light installers, lawn care or landscaping companies etc. Let your work do the marketing for you for passersby traffic.

Well designed yard signs are a cost-effective and results-driven marketing option that reach a wide spectrum of prospective customers. What was once the standby marketing tool for real estate agents and political campaigns is now a sure-fire way to get your business noticed. Keep reading to learn six ways yard signs are the perfect marketing strategy for your small business.

1. They Help You Grow Your Brand

If your business has only a single location, the only brand awareness that you’re spreading in your area is word-of-mouth and awareness to those who drive by your business. Spreading yard signs throughout your immediate neighbourhood is a great way to spread awareness of the services you offer and your company’s name and logo.

Since they enable you to grow your brand, make sure both your sign and your work are pristine examples of your professionalism. The last thing you or your customers want is a cheaply made sign taking the focus away from a perfectly manicured yard. Use a quality printing service that lets you fully customize your signs in any color and size you choose to match the look you’re going for. You could even make them two-sided to catch attention from both directions of traffic. Don’t forget to include a call-to-action such as your address or phone number. We have included several best practices in the tips section below. 

2. They’re Low Cost

Compared to just about any other form of advertising, yard signs are among the cheapest ways to advertise your local business. Many types of local advertising come with huge price tags. From billboards to TV/Radio commercials, to PPC or social media ads, your small business marketing budget can disappear and provide only a limited source of marketing. They are relatively low-cost option but can help you reach a large, hyper-targeted audience.

Many forms of local advertising require repeated investments to remain effective. TV or radio ads require both production costs and paid time slots. Online advertising requires monthly, weekly, or even daily costs. Even print ads must be produced and then mailed. Yard signs printed locally from quality printers such as Minuteman Press Calgary Shepard help your business stand out.

3. They Target Your Actual Audience

Even the best thought-out digital marketing strategy and execution ends up targeting a high percentage of people who are unlikely to ever become customers. This means targeting customers who aren’t located in your area. Unless you offer a product or service that’s entirely unique, customers are unlikely to travel long distance for something that they could find in their own community. That’s where a yard sign comes in. They only target people who are already close enough to visit your business, so you won’t have to worry about wasted ad money.

4. Increase Your Referrals

Referrals from existing customers are an ideal way to gain new customers. The downfall is that getting customers to refer your services can take additional effort. Even if they are fully satisfied with your services, they may forget to pass on the good word as time goes on. Yard signs make it easy for customers to refer others by letting the sign become a stamp of approval on your work. People will see your name every time they drive or walk by, keeping your business top-of-mind. Signs in the yards of neighbors or simply an abundance of signs in an area can be as convincing as actual, spoken recommendations.

5. They Aid in the Infamous ‘Rule of Seven’ Advertising Principle

Studies have long suggested that consumers need to be exposed to a product or service at least seven times before they’ll decide to buy. While this number has been debated, there’s no question that increased exposure leads to increased sales. Yard signs can lead to far more than seven exposures.

6. They Are Flexible

Because they are light weight and easy to set up, you can regularly move your yard signs around to take advantage of different high-traffic locations. Further, because they are inexpensive, you can easily change or update your message and try out new offers.

Examples of Uses for Custom Yard Signs

A well-designed yard sign made of durable materials can speak volumes about your company. Here are some examples of how businesses can leverage them to attract customers:

  • Showcase/promote home services: Yard signs provide a customer endorsement and brand recognition for everyone who views the sign and your work long after the work is completed.
  • Real estate: For real estate agents, yard signs are a must to get the attention of passersby and let them know that the property is “for sale,” or “sold.”
  • Contractors: There are two key reasons for contractors to use yard signs:
    1. Proudly announce projects you are working on.
    2. Provide caution or directions for people to stay away or detour from certain areas.
  • Grand openings: Use eye-catching designs in areas around your new business to let people know you are open.
  • Sales/specials: Use well-placed signage in highly visible areas near your store to advertise specials and boost sales.

Tips for Effective Yard Sign Marketing

Design Considerations:

  • Use high-contrast text and colors in your sign.
  • Keep your design uncluttered to avoid distraction from your message.
  • Keep your text short and sweet.
  • Include a simple call to action (ex. phone number to call).
  • Opt. for a larger sign for a better response rate.

Placement Considerations:
{Note: you should confirm with local bylaws to ensure size and placement meet civic regulations. If your business is in Calgary, start here.]

  1. Place them where drivers are most likely to see them up close and from a distance.
  2. Put them in highly trafficked areas.
  3. Position your sign far enough away from your business so drivers have time to process the information and pull into the parking lot.
  4. Work with a company like Minuteman Press Calgary Shepard that specializes in custom yard signs for the best possible results.


There’s a reason you see yard signs everywhere. It’s because they work! As stated above, there are so many uses and benefits of using them to attract customers to your business. Don’t know where to begin? Let us help you because here at Minuteman Press Calgary Shepard: We Design. We Print. You Profit!

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5 Benefits of Supporting Local Businesses

local businesses

Now more than ever, we’ve learned the importance of supporting the local businesses in our community. Whether you’re buying, eating, or partnering up with a local business, there are multiple benefits that come from supporting local companies. We’ve listed a few:

1. You’re Strengthening Your Local Economy.

Think about it this way – Every dollar you spend at an independent business will go back to your community.

According to Civic Economics, for every dollar you spend at an independent business, 3 times more money is returned into the local economy, compared to that spent at a larger chain (50 times more compared to an online retailer).

Small businesses often give back to the community in other ways: donating, buying or financially backing other independent groups. When small businesses are strong, the community and local economy are strengthened as well.

2. Create more jobs.

Not only is your local economy strengthened when you shop locally, but you can also help create more jobs. These jobs could go to your friends, family or neighbors—people who would probably experience much more competition at a large chain store. Or, these jobs could go to you, just from doing your part to support the community.

3. Reduce environmental impact.

Locally owned businesses often make more local purchases for their products, requiring less transportation and outsourcing. They typically consume less land, locate closer to residents and create less traffic and air pollution. All of this leads to less congestion, less habitat loss and less negative impact on the environment. While this may not impact you immediately, it can impact your children and grandchildren in the future.

4. Lower your taxes.

Everyone loves lower taxes, and supporting your local businesses can help do just that. Small businesses use land efficiently and have central locations which puts less demand on roads, sewers and safety services. Even more, independent businesses often generate more tax revenue per sales dollar. This means a greater percentage of local businesses helps to keep your taxes lower, as compared to mega stores.

5. Improve your family’s health.

When it comes to buying produce, and choosing places to eat, local food distributors and restaurants are often the healthier choice for yourself and your family. According to GrubMarket, buying local food has numerous health benefits—opening you up to the world of organic fruits and vegetables, grass-fed meats, fresh eggs and dairy provided by grass-fed cows. This means you and your family can enjoy a tasty meal, while supporting the local community and choosing the healthiest option.

Post Press

When it comes to choosing local businesses, helping the community means helping you, too. Whether it’s aiding the economy now or building a better world for future generations, small businesses are here for you. But first, they need a little support from you.

Minuteman Press Calgary Shepard is constantly striving to support local brands by creating strategic marketing partnerships that will impact their businesses positively. To learn more, contact us today.

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24 Calls to Action that Drive Engagement

call to action

Have you heard the words, “Call to Action”? If they’re just marketing buzzwords that make you glaze over, this blog is for you. We’ll give you 24 calls to action and teach you how to write your own. You’ll be able to communicate effectively with your customers and have greater conversion rates on your products.

Calls to action are exactly what they sound like. They’re your request (call) to your customer to take the next step (action) in furthering your relationship along the path to a purchase. They’re also your promise of value to your customer to make them want to further your relationship. Customers are more likely to do what you’re asking them to do if there is something in it to benefit them. The value add to your customer could be information or a great deal. Whatever it is, a clear call to action let’s your customer know how to get it, which will increase the odds that they will try.

Here are some tips to create your next call to action:

Use action words

Use powerful and clear words that guide your customer. These aren’t gentle requests, so don’t be shy. Tell them what you want them to do. This isn’t the place to be subtle or passive. “Click here today to get your free copy.” is more effective than, “If you want your free copy, click here.” They know they need to click here and ‘today’ adds a sense of urgency.

Be concise and clear

Use as few words as possible. The rest of your copy has been written and your customer should understand the information. Your call to action is meant to close the deal.

Talk about services/ products

This is the value add we mentioned in the beginning. What is making them listen to your call? Do you have a new service or product? Do you have a new deal? Always point towards something that will add value for your customer. “Try the latest…”

Choose colours

Whether your call to action is on a website, a graphic or in print, use eye-catching, contrasting colors that catch your viewers attention and draw them in. Ensure the colours complement your brand colours while being very visible. Also consider the goal of your messaging and the emotion that the colour will evoke in your customer. For example, yellow is fun and joyous, red is passionate, while blue and green are loyal and safe.

Go step-by-step

If your call-to-action process is overly complex, there is little chance that your customer will make it through. Walk through your process and make sure it’s simple. If you would not follow your own process, why would your customers? When in doubt, simplify.

Think “I want”

Consider you are your customer. What do they want? Your call to action is meeting your customer’s needs. Think of it as an “I want” button. What do you want the end result to be? What would your customer want to get there? They may not want to submit a form to hear more about your amazing service just yet, but who is going to say no to, “Get your free sample”? Not many.

The tips we’ve just outlined will get you started on your way to having an influx of customers clicking your CTAs. If you’re not ready to create your own just yet, here is a list of 24 examples to get you started:

  1. Stay in the loop.
  2. Sign me up.
  3. Request an invite.
  4. Find out more! / Learn more.
  5. Get samples.
  6. Shop now.
  7. Read what our customers have to say.
  8. Check our prices.
  9. Click here and save!
  10. Sign up for our newsletter.
  11. Join our mailing list.
  12. Become a member!
  13. Get started!
  14. Subscribe now.
  15. Follow for more.
  16. Partner with us.
  17. Start your free trial.
  18. Try us today!
  19. Let’s talk!
  20. Book now.
  21. Watch the demo.
  22. Two buttons: “I’m opting in.” and “I’m missing out.”
  23. Meet the team.
  24. Donate here.


A pointed call to action will increase your engagement and your bottom line. Whenever you are writing a message to your customers, always include a call to action. Let your customer know what you want them to do and show them the value you are adding for them. By utilizing these tips, your company will make a lasting impression both digitally and in print. Minuteman Press Calgary Shepard can help you design and create print content that will improve engagement with your brand. Now we will leave you with our own call to action: Contact Minuteman Press Calgary Shepard today to discuss the best print options for you!

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Spring Cleaning – Five Signs it’s Time to Consider a Brand Refresh

spring cleaning

Now that Winter is over and Spring has sprung, spring cleaning is on everyone’s mind (well almost everyone). You can use this time to refresh your company’s branding and/or marketing collateral too. Many use the start of Spring as a time for new beginnings in their home and in their lives. The same concept can apply to your business’s branding also. Take an unbiased view at your logo, your colors, your fonts and messaging – both tone and word verbiage. A refresh can be as simple as designing a  logo tweak or as big as a total brand makeover. How will you know if the timing is right? Check out these five signs it’s time to consider a brand refresh this Spring:

1. You Can’t Recall When You Last Refreshed Your Branding

If you’ve been around for years and can’t remember ever changing up your logo, colors or messaging, it may be time to evaluate your branding. If you aren’t sure where to start, seek an outside opinion from branding experts. Have a professional audit of your website, latest marketing materials, logo and other messaging. This will help give your business an outsider’s opinion on whether or not it’s time for a change. They are impartial and unbiased. Sometimes you are too close to your brand to see what others see.

2. You’ve Never Changed It

If you think your brand is so recognizable that you can’t possibly refresh it, consider this: Even big name brands like Tim Horton’s and Shaw have undergone brand refreshes in recent years. No business is so recognizable that it can’t undergo an update. Consider auditing your branding to see if there can be any improvements made. While you shouldn’t simply change things for the sake of change, there may be small ways to improve. Consider what your logo and branding means to others not to you. Does it convey the message you intended? Another 2021 recommendation is to focus on mobile first. How does it display on the smaller screens?

3. Your Website Doesn’t Match Your Other Branding

If you’ve undergone a major change to your website but you failed to update other aspects of your brand – such as business cards, brochures, signage, invoices, etc. – it may be time for a refresh. A common mistake many businesses make is updating one part of their branding, and forgetting about consistency across the board. If your website is in the 21st century but your logo or tagline are lacking, consider updating so that all of your marketing materials, including your website, are consistent.

4. You’re Expanding or Contracting

Sometimes what you originally planned changes course. Businesses can outgrow their branding as their core vision or mission changes. Sometimes taglines or logos are too narrow (or too broad) and encompass only one core offering or product. While this may be where your business started, consider refreshing it to encompass where your business is going – not just where its at. It’s important when setting the course for your branding that you leave enough room for change.

5. Your Marketing Responses Have Plateaued

Your current marketing can say a lot about whether or not it’s time for a rebrand or refresh. Consider the responses to your most recent marketing campaigns and whether or not you’ve been effective. You can also poll your current customers to see how they feel about your branding. Ask what feelings your primary colors evoke. Ask if your tagline is easy to remember and helps drive your values or mission. The feedback you receive could be telling toward whether or not it’s time for an update. Keep in mind that each brand is different, and while your business may need a brand refresh after a couple years, another might still be going strong after the same number of years. Pay attention to the response you’re getting from your marketing materials and feedback from your website.

How Can You Tackle your Brand Refresh?

Start at the top. If you start Spring cleaning with the vacuum cleaner, you’ll later knock dust all over your floor with the duster. A top-down strategy works best, both for spring cleaning your home and whipping your brand refresh strategy into place.

  • Look at your logo, colours, and fonts.
  • Next look at what is most customer facing like your website, signage and sales collateral.
  • Finally look inward to your transactional communications like invoices and labeling. If you are in retail, consider how a refresh to your branding impacts your product packaging.

Remember, if you opt to refresh your branding, it does not mean you have to roll it out in a single moment. If you have significant volumes of perfectly good collateral with your older brand, decide whether the branding of it will impact your future. It may be perfectly okay to exhaust this inventory prior to updating with new collateral.


If you haven’t touched your branding in ages, it’s definitely time for an evaluation. And if all else fails and you aren’t sure where to start, don’t be afraid to seek out branding experts for some help! Contact the team at Minuteman Press Calgary Shepard today. We Design. We Print. You Profit!