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Turn Your Employees Into Brand Ambassadors

brand ambassador

Your employees are the face of your organization. They are your brand ambassadors and leave an impression – positive or negative – with everyone they interact with. They are on the frontline interacting with your clients and prospects every day. It is important to your business that they leave a strong, positive lasting impression on everyone they interact with from customers to vendors. To best ensure they are leaving this positive impression, branding is key.

Strategically creating a strong brand starts from within. Is your frontline team acting as brand ambassadors in the way you intended? Your brand reflects your business’ reputation, popularity, visibility and viability in your marketplace. It increases both awareness and resonance distinguishing your organization from its competitors. Your brand also helps to retain and re-up/renew existing customers.

Five tips to turn your employees into brand ambassadors

Brand ambassadorship is too important to leave unwatched in the hands of your team without proper guidance. In order to do all this, you need to establish a shared understanding of your organization’s goals, vision, and mission. Building a successful brand requires an inside-out approach. Provide transparent communication on important news, goals, achievements, and milestones to inspire and motivate your staff. Keep employee experience high from day one.

Similarly, while building a brand with your clients and customers is important, failing to treat your employees as the heart of your organization can harm employee engagement and employer reputation alike. Have you created a common culture and an environment where people love to work through a strong brand? Four key ways to do this start with:

  1. Define your direction. Define your values, mission, and vision to provide a clear direction and give your business an identity or purpose with which your staff can identify.
  2. Strengthen staff loyalty. Help people understand why their role is important and how they fit into the overall picture by aligning them with the company purpose. Transcend your staff’s demographical diversity and create a common culture of togetherness and belonging that will make your staff love your organization.
  3. Support your workforce. Bring your most important resources directly to your employees to support them in their daily tasks and make their working lives easier.
  4. Inspire and empower. Encourage your employees to participate in the conversation and provide a direct line to company happenings and important information. Encourage your employees to participate in the company conversation by providing platforms for feedback and discussion.
  5. Make your workforce love your brand. Promote your brand internally through visual and engaging communication channels (not just email).

The concept and definition of your unique branding needs to be established amongst your team from top to bottom to create a meaningful connection to your brand. This will allow your employees to blossom individually but also collectively into brand ambassadors all rowing in the same direction. Once established internally, then you can focus on the outward presentation of your fabulous team…

Three print products to turn employees into brand ambassadors

Professionally designed printed collateral and promotional items can work to showcase your brand ambassadors in the best light. Minuteman Press Calgary Shepard is a print shop after all. Here are three print ideas you can use to help your team stand out embodying your branding goals:

  1. Incorporate branded apparel into your team’s everyday wear. Your team can become a living source of brand exposure by wearing clothing that showcases important brand-related imagery. Shirts, hats, and aprons worn by your brand ambassadors can be custom-made to feature the organization’s logo and color schemes. Any slogans created by the business may also be included on the apparel to familiarize visitors with the brand’s taglines.
    [Tip: Name tags offer a quick and easy opportunity for your brand ambassadors and your prospects to cut through the ice and engage on a personal level more quickly.]
  2. Provide your brand ambassadors with business cards. Your employees may hand their cards out to clients or prospects to promote future interactions with the brand. You should include details on the card such as your organization’s web and social media pages. This will help potential customers locate and connect with your brand online. Offering a business card to a person will also form a more personal connection between the recipient and the employee.
    [Tip: With today’s print technology, most printers can design and create business cards for your entire team – including small volume runs for your team who maybe aren’t on the frontline. It is a great way of showing they are part of a larger team.]
  3. Give your employees custom stationery, forms, presentation folders and/or notebooks to work with. Your brand ambassadors can be provided customized stationery to interact with clientele that includes  your company logo. This offers further employer brand exposure than a non-branded alternative.

Your brand ambassadors have a lasting impact on customers and can improve consumer recognition of a business. Companies can use branded apparel, business cards, and custom stationery to turn their workers into better brand representatives.

Post Press

All businesses should look within for their best opportunity to brand – their employees. Your employees – or brand ambassadors as we have called them throughout this blog – can become your single greatest secret weapon in branding. You can use the above tips assist you in framing how you can leverage this secret weapon most effectively. Don’t know where to start? Contact the team at Minuteman Press Calgary Shepard

We Design. We Print. You Profit.

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6 Autumn Seasonal Marketing Tips To Help Your Small Business Get Noticed

Autumn Seasonal Marketing

With Labour Day in the rear-view mirror, are you ready for Autumn seasonal marketing? We aren’t just talking pumpkin-spice lattes and use of spooky fonts. Just be sure that the messaging and imagery you use are in line with  your brand’s personality. And that you get going as early as you can. As with any other campaign, the more prepared you are, the better your results will be.  

There are a lot of things that you can get your clients and prospects excited about. With the pandemic, many events and plans are looking a bit different – much of it remains remote.  That is likely more reason to adapt your Fall seasonal marketing campaigns and possibly try out some new marketing ideas. Below are 6 Tips to kick your Autumn seasonal marketing into high gear: 

1. Add seasonal content

Themes like seasons can inspire great content! For example, Autumn seasonal marketing for a restaurant might be to design and print recipes with a Fall theme in mind. Similarly, a mechanic might run a feature profiling a winterization package. An accountant can write about how to prepare a business in the build up to tax time. Simply put, any type of business can get inspiration from the change of season and use it to provide relevant, up-to-date and interesting content for their business. Just be sure to ensure your seasonal content is of value. Creating quality content can and will pay dividends for your business. There’s lots of space to be creative with your Fall seasonal marketing content, but make sure it doesn’t come across as tenuous, opportunistic or, worst of all, useless. 

2. Add some autumn colour 

Give your brand a temporary refresh by designing your Autumn seasonal marketing with the amazing colours and distinctive hues of the season. You have a whole colour pallet to choose from across your marketing inventory to provide you the opportunity to adapt the look and feel of your Fall marketing materials. Autumn colours range from luminous reds and deep pinks, luxurious ambers and burnt oranges, radiant yellows and enigmatic shades of black. Although there is a wide range of seasonal colours to choose from, core elements like your logo, your brand personality, writing style and font, should stay consistent whatever the season. Deviating between visual or verbal identities will only serve to confuse customers and sacrifice your hard-won reputation and brand recognition. 

Pumpkins are synonymous with fall because of the weather, not just Halloween. Imagery can also be incorporated into promo emails you send your subscribers. You can tie each promo into a particular Fall holiday, occasion or theme (e.g. pumpkins, leaves that have changed colours, Halloween, Thanksgiving, etc.) You can also try doing a play on words e.g. “Fall into _____ sale!” If possible, try to offer Autumn seasonal marketing promotions on products or services that are particularly popular or useful this time of year. 

3. Fall-themed Storefront 

An autumn themed storefront is like an open invitation to the community. Businesses with storefronts have a fantastic opportunity to have fun and create interest with the season. Decorating your business’s window with posters or window clings – any signage – in Autumn colour is like an open invitation for the community to come in and look around. You could also consider a sandwich board outside your storefront or in the neighbourhood with decorative messages and promotions.  These little touches can help humanize your brand and make your shop more welcoming. 

4. Don’t forget your online presence 

Your on-line stores and lead conversion websites can also get into the spirit with an Autumn-themed brochure. You could create autumn editions of popular branded merchandise. Items that people are more likely to use in autumn. Long sleeve T-shirt’s, branded sockscoffee/soup mugs and keep cups can all be produced in autumn colours and sold online. If you produce branded products, you could give them an autumn twist like using autumn colours on your labels and packaging. All of these things can refresh your brand and create renewed interest in your products. 

5. Create a marketing calendar 

As a business, it is very important that you shift your marketing strategies from season to season. Public dates like Halloween and Thanksgiving create the perfect springboard for Fall marketing activities. It shows your audience that you’re in tune with the transitions they are experiencing. And it helps them connect with you too, when they see you marking occasions that are special to them. 

On top of Halloween and Thanksgiving, there is back to school, seasonal start of Fall, World Smile Day (10/1), sports season starts, small business week, and more. Special dates provide the perfect springboard for marketing activities of all types, from time-limited promotional sales to an autumn specific menu. Creating a marketing calendar will help you identify dates you want to work around and will ensure you give yourself enough time to plan and implement a campaign designed specifically for this time of year. It will also ensure that you won’t forget a special date that has the potential to be significant to your business. 

6. Autumn themed direct mail campaign 

Showcase the changing of the season the old fashioned way with direct mail (and, don’t forget to add value by including a coupon). With the onset of digital marketing, sending things by mail is somewhat a lost art these days, which provides an opportunity to put yourself front and centre into your customers mind. Most people, when receiving a brightly coloured mail pack from a brand they have used in the past, will open and read it just to see what is on offer. Alternatively, you could simply highlight an autumn-themed sale your business is running. Ensure the design of your mailer has enough Autumn flair to draw your customers attention. 

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Are you ready for your fall marketing?  Go ahead and take these Autumn seasonal marketing ideas as inspiration for your fall campaigns this year. And don’t be afraid to tailor and customize as needed to the needs of your business niche. You can use the above tips to assist you in framing how you “fall into the season.” Don’t know where to start? Contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit. 

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Unlocking the Key to Vehicle-Based Advertising

Vehicle-based advertising

There are many tactics available to promote your business. Have you ever investigated using the vehicle you drive to and from work every day as a moving billboard? Vehicle based advertising – via wrapping your vehicle, use of decals and incorporating magnets – have become an essential way to advertise your business.

Vehicle-Based Advertising creates Inexpensive Brand Awareness

It is no secret that branding is an all-important component for every business today. Brand recognition occurs both online and offline. That is where vehicle-based advertising can come into play for you. This kind of promotional placement is often seen on fleet, maintenance, and delivery vehicles. Vehicle based advertising delivers memorable and eye-catching graphics and/or images for your business. And it can be used for almost every kind of business imaginable.

Some companies that can most benefit from vehicle-based advertising wrapping include retail, florists, restaurants, pet groomers, IT service companies, accounting firms, realtors, dental offices and so many more.  With a little creativity, you can easily include vehicle-based advertising into your total marketing mix. Maybe your business is such that your vehicle is more like a travelling office. If this describes your business, vehicle-based advertising for you is just one part of a potential marketing business bundle available to you.

Benefits of using Vehicle-Based Advertising for your Business

Below are several worthwhile benefits your business can realize through incorporating vehicle-based advertising as a part of your marketing mix:

  • 24/7/365 promotion – Unlike more expensive forms of media, vehicle wraps work at promoting a business all the time.
  • A Few Dollars a Day – The cost, amortized over time, amounts to only a few dollars per day.
  • Flexible – Vehicle based advertising provides immense latitude for promotion. Partial coverage. Full vehicle coverage. Short-term coverage (decals and magnets are best for this) or long-term displays.
  • Local Targeting – This advertising tactic is ideal for local targeting. Driving your wrapped vehicle in your local geographic service area, parked in front of your business, or viewed in high traffic location all lead to high visibility.

What should you promote on your Vehicle-Based Advertising?

First and foremost, you should showcase a strong brand identity for your business. Businesses can design and customize their vehicles into impactful introductions of their brand. Your company logo and mission statement can be displayed onto the vehicle to familiarize motorists and passersby with key brand identifiers. Customizing the wrap’s color scheme and font style to match visuals in your other marketing tactics will help you consistently represent your style to consumers.

In addition, you should provide necessary information for customers. If your website can be considered your digital business card, then think of vehicle-based advertising as your local roaming business card. Ensure that vessel is easily accessible and includes pertinent details about your business.  Details such as your organization’s website, phone number, email address, and social media pages should be included. This ensures consumers have no trouble reaching you. Companies can also engage with consumers by adding a call to action on their vehicles.

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Any business can elevate its awareness campaigns by utilizing vehicle-based advertising. Companies can use the above tips to design effective ads for their cars leaving a stronger impact on those who notice the advertising. Awareness turns into trust and consideration. Don’t know where to begin, contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit.

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6 Ways a Print Shop has got your Childcare Business Covered

Print Marketing For Your Daycare

The services provided by childcare professionals play an important role in the everyday lives of many families, and a print company can be called upon to help them in their work. 

If you run a daycare in Calgary, you already know how rewarding and challenging the everyday grind can be. Where do you find time for marketing your daycare? How can you attract new candidate families every year? A sound strategy for marketing your daycare is critical to the success of your business, whether you’re an established childcare center or a home-based start-up.  Are you ready to take your daycare business to the next level? Let’s get started! Minuteman Press Calgary Shepard has the six best ways of marketing your daycare. Follow along as we attempt to assist you with promoting your facility so you can quickly grow 

Six best ways of marketing your daycare 

It goes without saying that your facility won’t make any money unless you’re able to market your daycare effectively. If parents don’t know about you, they can’t learn to like and trust you. The following daycare marketing tips will help you develop a winning strategyOur tips below include: 

  • Marketing Your Daycare: Branding 
  • Marketing Your Daycare: Marketing Materials 
  • Marketing your Daycare: Direct Mail 
  • Marketing your Daycare: Get the Word Out  
  • Marketing your Daycare: Be Creative 
  • Marketing your Daycare: No Money Solutions

1. Marketing Your Daycare: Branding 

Branding your daycare is important because people purchase on emotion. Parents will choose your business if it shares their values, especially when it comes to their children. At a glance, your prospects need to be able identify you and your branding. Without a branded identity, you’re just another daycare in the neighbourhood. To identify your branded image, you must consider how you’re different from your competitors. What differentiates your business from the next one? You also must understand your customers, and what motivates them.  

Skilled graphic design can visually transform your daycare’s branded identity from conception to something that truly moves the needle. Your daycare colors, logo, fonts, tone, website, and other marketing materials are all a reflection of your branding. The goal is for your prospects to be able to glance at your material and instantly recognize who it’s from and what you stand for. When you achieve this, you’ve developed an excellent daycare brand identity. 

2. Marketing Your Daycare: Marketing Materials 

There are numerous tools online to assist every business with templates and more. A mistake many daycares make is printing their own marketing materials. They view marketing as an expense when it is an investment designed to make money. Professionally printed material will always achieve more responses than desktop-printed materials. We are obviously biased, but we highly recommend you choose an affordable printing company such as Minuteman Press Calgary Shepard to deliver your message with accuracy, quality, and professionalism. Some suggested (must-have) daycare printed marketing materials: 

  • Business cards are inexpensive and expendable. Print as many as you can hand out, and make sure everyone you meet has one.  
  • Postcards are likewise cost effective and a great way to get your clientele to take a closer look at your daycare. 
  • Posters, strategically placedcan grab attention. Place them on community bulletin boards, grocery store corkboards and large institutions in your geography (large firms, universities, offices, etc.) 
  • Flyers, like posters can be placed on bulletin boards and anywhere else your target audience frequents. Under windshield wipers in the grocery store parking lot is also aoption.  
  • Booklets can be an extremely effective approach to daycare marketing Educate parents on child development, programs, differentiators, etc. Not only will your booklet add value and have shelf life, but it will also demonstrate that you’re an expert in this field and build trust and confidence. 
  • Brochures give you a means to inform parents on everything they need to know about your daycare so they can make sound childcare decisions. 

Calendars. Who doesn’t like calendars? Make your calendars kid-friendly and interactive. You can include important date reminders, stickers, vivid images, and other fun add-ons that draw attention to your company all year long. 

Greeting cards are the perfect reflection of your very personal business. Parents’ children trust your business with their most important assets. Greeting cards are an easy and efficient way of showing your appreciation.  

Stickers are a hit with kids and parents alike. They’ll get used. Everywhere.  

Printed newsletters are a perfect take-home to keep your parent clients informed on everything all year long.  

Some non-printed marketing must-haves include a uniquely branded and conversion-focused website, social media, email newsletters, and even TV/Radio.   

3. Marketing your Daycare: Direct Mail 

You have several options for designing your daycare direct mailMaybe you can design direct mails on your own. If not, you should hire a professional designer with the experience and skill needed. The DIY method is free, but if you’re not a graphic designer you’ll likely sacrifice quality. A professional designer like the team at Minuteman Press Calgary Shepard provides could be just the ticket. No matter whether you do it yourself or outsource your direct mail, you need 4 things: 

  • Craft a powerful headline 
  • Highlight your benefits 
  • Develop an incredible offer 
  • Motivate with a call to action 

4. Marketing your Daycare: Get the word out 

You must get the right message in front of the right audience, at the right time. And, each year, there are new challenges to fill your spots. Not to mention mid-year fills. As indicated previously, direct mail is one of the best ways to reach your prospects. Repetition is keyInstead of one postcard campaign, develop a strategy that incorporates multiple direct mailers during a six- or 12-month period. A long-term strategy contributes to your daycare branding efforts and allows you to develop long-term relationships. On top of direct mail, ensure your facility is listed with all the pertinent online advertising sites (Google My Business, Yelp,, etc.). Your best and least expensive advertisement is referrals and word-of-mouth. Word of mouth is daycare providers’ secret weapon. If one parent has a great experience, other parents will want their children to get a similar experience. In addition, make sure friends, family, and colleagues know what you do and are prepared to spread the word for you.  

5. Marketing your Daycare: Be Creative 

Sometimes, you need to think outside of the box. Creative marketing builds awareness, delivers valueand increases profits for you. Over the course of the year, you can try combinations of above with the below: 

  • Hosting an event can help you connect with the community – your clientele and prospects alike. Show them what you’re all about. Engage parents and children in fun family activities. And of course, have plenty of the above communicated print materials on hand to give away. 
  • Collaborating with complementary and non-competing businesses gets you in front of a whole other set of targets. It also allows you to split the cost of the event and giveaways. A joint newsletter sent regularly could also offer tips and tricks and simultaneously market your collective businesses.  
  • Creative message placement can make all the difference.  
  • Promote your unique differentiators 
  • Sell complementary products and services could be promoted to existing clientele as upsells or as loss leaders to bring in long-term daycare clients.  

6. Marketing your Daycare: No money Solutions 

A sound marketing campaign is the best way to market and grow your daycare. However, if you’re limited on funds, don’t worry. You can get started with little to no money. Start by engaging and networking your friends and family to see if they know families needing childcare services. Use your social media sites like Facebook and get your listing published in any/all free classifieds sites as possible.  

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Childcare providers offer an invaluable service to most Canadian families. They supply a safe and educational environment for the children in their care, and in turn, they call on print companies to provide them with many of the materials they need during their day-to-day operations. No matter what type of daycare you’re operating – home-based, childcare facility, or preschool – you need to commit to a consistent marketing strategy to succeed. High-quality marketing materials will help you showcase the quality of your daycare, while intelligent marketing investments will help you yield greater return on investment. Don’t know where to begin, contact the team at Minuteman Press Calgary Shepard. We Design. We Print. You Profit.