First impressions are important, don’t you agree? One of the best ways to impress your customers in the early stages of your relationship is by presenting your communication in a clean, consistent, beautifully formatted package. Custom stationery has a long and fascinating history as an artform dating all the way back to ancient Egypt where they first developed parchment out of things like animal skins! While we have refined papermaking techniques since then, the idea behind custom stationery is timeless.
Stationery gives you the opportunity to define yourself on your own terms and present your desired image to the world. By having unique and beautiful stationery you will set yourself apart and portray your company in a professional, put together manner. Follow these 5 tips to turn a plain office essential into gorgeous custom stationery your clients will remember!
1. Incorporate Your Branding
If your goal is to increase and maintain brand recognition, you need to focus on developing custom stationery that represents an accurate portrayal of your brand. With an amazing print partner like Minuteman Press Calgary Shepard, you can turn letterhead, envelopes, invoices or order forms into visually pleasing sources promoting your brand exposure by changing the paper’s color, fonts, or adding your logo as a watermark. Developing a brand guide, is an incredibly helpful tool you can use to nail down your signature colours, imagery, and personality. Every time a client or potential client comes across your stationery, they will become more and more familiarized with your company’s main identifiers, which is fantastic promotion for you.
2. Spice up Your Format
Changing up your formatting can be a great way to add interest to your company documents while maximizing their potential to communicate information. Adding custom headings and graphic organizers with coloured sections in your signature colour palette can be extremely helpful for viewers, plus it has the added bonus of making you stand out. Other things you can do with formatting include:
- Adding patterned borders to frame your documents
- Tinkering with your letter and line spacing until it looks just right
- Putting in a header or footer
It’s important to remember not to overwhelm your design with too many elements to keep things looking professional. Our expert team is happy to help with your formatting needs and get you looking great!
3. Customize Your Font Styles
One-of-a-kind font is a sure way to differentiate yourself and make an impression from the very first look a customer has at your stationery. Straying away from traditional styles will give people a fresh experience with your print materials and create a unique brand identity. Want to convey a sense of elegance? Use a decorative script font! Looking for a more modern, professional vibe? A clean looking sans-serif font is a great choice. Brand consistency is the key to pulling off a cohesive overall look. Check out this article Why Brand Consistency is Key to the Success of YOUR Business | Printer Near Me | Minuteman Press Calgary Shepard to find out why brand consistency is the key to your business’s success and how you can use it to boost your company’s value.
4. Bring in the Heavyweights
Consider the kind of paper you choose for your various stationary needs. A thicker cardstock makes an impression on the viewer and comes across with an air of importance. We can print on a variety of differently weighted sheets to suit your preferences, as well as on colored sheets so that you have the option to choose what best represents the look and feel you want.
5. Develop a Custom Signature
Arguably just as important as your first impression is your sign off. Finish strong with your personal signature and brand logo. You can include your name, title, and contact information in a signature or keep it simple with your business’s name and logo. We can even help you turn your signature into a stamp to make signing off simple and look great every time.
Post-Press
Ready to get your business looking sharp? Let our team at Minuteman Press Calgary Shepard help you put your best foot forward by designing and producing your professionally printed custom stationery. Contact us for a quote today!
We Design. We Print. You Profit!