If you’re anything like us, you’ve probably been opting to shop online a lot more frequently this past year. Whether you’ve been receiving packages from your favourite online retailers or food delivery from that restaurant you used to frequent when dining in was possible, there has certainly been a huge cultural shift in the way people are choosing to interact with businesses. Deliveries have become a popular method for consumers to shop at their leisure and receive goods straight to their door. While ordering online may result in fewer in-person interactions, you can still create meaningful connections with clients and define your brand by improving deliveries. While getting your deliveries sent out to the end user in a timely and secure manner is priority #1, it is also a fantastic opportunity to re-enforce your brand identity and how you add value long after the purchase. Keep reading to find out how!
Pay Attention to Your Packaging
There’s nothing quite like the feeling of excitement you get when tearing the cellophane off a pristinely packaged box. It’s like unwrapping a present on Christmas morning – whether you’re one to tear in right away or prefer to neatly remove all the tape before revealing the surprise, there is something to be said for the experience of unwrapping something.
Packaging plays a crucial role in how customers will judge your brand, so whenever possible, you have a chance to make your deliveries special? Specific designs appeal to different demographics making it important that you learn to build your packaging around the kinds of customers you aim to impress/inform/educate.
The colour and font on your packaging can impact how effective a delivery is at capturing the attention of the receiver. As a foundation, these elements need to be consistent to your brand. For example, children tend to gravitate towards bright colors, while sleek and minimalistic designs can appeal to mature adults.
Think of what kind of packaging will best work for your product and what kind of potential it gives you to be creative. Will you choose a box? A bag? Or package your product in some other unique way?
Show off your Branding and Logo
You can use a printing service like Minuteman Press Calgary Shepard to customize your deliveries and get great-looking, high quality packaging products with your company’s branding and logos. Packaging is the ultimate opportunity to strengthen your identity in the eyes of your customer and increase the visibility of your business to potential clients. Boxes and bags quite often get re-used again and again before getting recycled.
You can also use the packaging to provide clientele more familiarity with your brand. You can design packages to display corporate logos, mission statements, and slogans as well as use it as an opportunity to provide contact information like a phone number or website.
Including a simple, non-intrusive request for delivery recipients to provide an online review of your products and your business is a good use of the packaging you are already sending.
A brand guide can make it easy to come up with great packaging design, check out our recent blog Six Essentials You Need to Include in Your Brand Guide | Printer Near Me to learn more about developing your very own brand guide!
Consider Alternatives
Depending on the volume of deliveries you fulfil, you may want to consider what other options are available and within your budget. Fully custom packaging often requires high minimum orders which can be costly depending on what you need. The good news is that things like custom die-cut stickers are a great cost-effective alternative that accomplish the same goal of developing recognizable packaging. You can still incorporate your brand colours and logos into these stickers, using them to promote your business. The following two strategies are also great ways to connect with customers through deliveries without breaking the bank.
Include a Message
Turning packages into forms of communication with customers can elevate their experiences with deliveries. Simple messages such as a thank you or a kind phrase can be printed onto the package, which can help build emotional relationships with clients. A client who feels like you care about them will have a much more positive image of your company, which may prompt them to recommend you to friends and family as well as stay loyal to you. Different quotes can be added to the design to give the brand more personality and convey your values. For more ways to make an impression with clients who receive your deliveries check out this article 5 Ways to Create Brand Exposure in a Contactless World | Printer Near Me | Minuteman Press Calgary Shepard
Make it Personal
Make your customers feel special by addressing them personally! Personalizing packages can make a lasting impression on customers by showing that you recognize and value their support in your business. With the help of a print company, you can create unique boxes or bags for occasions like birthdays, promotions, or anniversaries that are customized for the receiver. Again, Minuteman Press Calgary Shepard encourages the use of custom die cut stickers as an effective cost savings solution.
Post Press
Ready to level-up your delivery game? See how Minuteman Press Calgary Shepard can make all your branded packaging dreams come true! Contact us today! We Design. We Print. You Profit!
