If you’re here reading our blogs, you’re likely a small business, just like us. Our main source of income comes from our local community and we’re willing to bet that yours does too. When we support our community, they support us. It’s a symbiotic relationship and if you have not explored this option, you need to read on. Here are three ways giving back will grow your business:
1. Brand Awareness
Let’s face it, everyone can use some positive publicity. Partnering with a local sports team or reputable charity that matches with your brand’s values can do wonders for brand awareness. This is yet another touchpoint where you can reach your customers. You’d be hard-pressed to find a Canadian parent who hasn’t had their child in a custom uniform with the words “Timbit” printed across the back. Does this make you think fondly about Tim Hortons? Your brand may not be as well-known as Tim Hortons, so if the first time your prospective customer sees your logo or name gives them a positive feeling, the more likely they will be to want to come and support your business. It takes time to build awareness of your company, so anything helps.
Things to consider when giving back:
- Does this charity or cause match my brand values? Does this charity or cause make sense to partner with? It’s a good idea to think of giving back as a partnership. If you are a pet supply store, it would make sense for you to donate to a rescue shelter.
- Is this charity or cause of reputable standing? It will reflect poorly on you if you do not do your due diligence and ensure the charity you are supporting is not under investigation for fraud and they do what they claim to do. Take a tour and ensure your donation is going to somewhere you care about.
2. Your Internal and External Customers Will Boast About You
Your first customers are your employees. They’re your most powerful supporters and when their company supports something good, they can’t wait to share it with the world. They will then be more passionate when speaking to your customers and your customers will feel that fire. By giving back, you empower your employees to be passionate about their place of work. Joy and passion are contagious. You’ll have less turnover if your employees feel committed to the great things your company is doing. Employee turnover is expensive when you consider training time, training materials, and the inefficiency of a new employee’s learning curve. Keeping morale high is good business sense.
How many times have you talked to an employee in a store and asked them for their truthful opinion of their company? Their answer is everything. If they’re silent, you wonder if it’s a bad company to work for and maybe you shouldn’t support them. If they start telling you all about the great things their company does for the community, you are far more interested in investing your hard-earned money with that company.
3. It’s Just Good
Giving back feels good. It is the act of gratitude and gratitude creates joy. This one is more psychological than even that last one. When you feel good, everyone around you feels good and they want to be around you. Supporting your community or a cause you care deeply about connects your business to something larger than yourself. Humans are wired for connection and especially at a time of social disconnection, anything you can do to build a sense of community around your brand with only boost business.
Tips to let people know what you’re doing
- Add a charitable contribution/ corporate social responsibility page on your website listing the causes you support with links to their websites.
- Create social media posts and tag the organization you’re supporting. For example, if you donate your employees’ time as well as financially, get them to take photos of them at the organization. With guidance, this can be done from their personal accounts to engage their personal connections as well as the business audience.
- Share the organization’s campaign information when they post it.
- Use your print and digital advertisements to offer a discount/ incentive for anyone who shows a donation receipt.
Post-Press
Giving back is both personally and professionally beneficial. When you choose the right organization to donate your time or money, both organizations succeed. Minuteman Press Calgary Shepard is a firm believer in supporting local and we are eternally grateful for our community. Giving back does not only mean charitable organizations. It also means supporting our local businesses as well. If you are looking for a local business to support or need support yourself, head to Bounce Back Canada. We are here for you because We Design. We Print. You Profit. Contact us today to support our local business with your next print or design job.
